Sands Shopping Carnival Draws Record-Breaking Visits

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The Sands Shopping Carnival has welcomed over 540,000 visitors since its 2020 debut, becoming an annual signature event for Sands China. It offers residents and tourists an exciting weekend destination while supporting the Macao SAR government’s ‘tourism+’ strategy. It provides a free business platform for local SMEs and Sands retailers to boost post-pandemic economic revival – creating synergy by featuring both local and international brands at one event.

Now in its fifth year, the carnival offered visitors more than 580 booths to browse – with an unprecedented 325 booths dedicated to local SME suppliers – across nine exhibition zones: Sands retailers; household products; parenting and family; gourmet and wine; food court; green living; Macao cultural and creative; play and fun; and Macao specialties and souvenirs.

The Sands Cares Ambassadors were on site accompanying members of community groups to enjoy some of the attractions. They took members of the Caritas Macau Fountain of Love and Joy Integrated Family Service Center to experience go-karting and play at some of the carnival’s game booths, and also accompanied parents and children from Macau Child Development Association to join the carnival’s BOC Smart Kids Presents: Little Master Chef Workshop.

At the carnival’s Food Court, Gourmet and Wine zone, and Macao Cultural and Creative zone, social enterprises that offer vocational training for their service users sold goods and promoted the enterprises’ services. The carnival was an opportunity for these projects to gain exposure in the local commercial market and create job opportunities for their members.

The carnival operated with environmental awareness in mind, in line with the goals of the Sands ECO360 global sustainability strategy. Local NGO Green Future, along with a group of Sands ECO360 Ambassadors, demonstrated effective methods for recycling cardboard, plastic and metal to exhibitors, teaching them practical knowledge and techniques for recycling.

The 2024 Sands Shopping Carnival was held in support of the Macao SAR government’s economic revival efforts. It was organised by Sands China Ltd. and co-organised by the Macao Chamber of Commerce, with the full support of the Economic and Technological Development Bureau, the Macao Government Tourism Office, and the Macao Commerce and Investment Promotion Institute. It was sponsored by Macau, ICBC (Macau), Bank of Communications Co., Ltd. Macau Branch, and BNU.