The seminar series, which received positive feedback last year with over 430 participants, targets retail and tourism industry practitioners, merchants of the Quality Tourism Services Accreditation Scheme, and Certified Shops and Adherents. Over the course of four seminars from June through the end of 2024, the series will enhance knowledge in the retail industry to improve customers’ shopping experiences in Macao, covering topics such as new media marketing, talent development, customer experience, and customer loyalty.
“Presently, Macao stands as a centre of tourism and leisure, and its reputation is poised for further growth. We are delighted to announce the continuation of this seminar series to empower retail and tourism professionals with essential tools and insights needed to excel in a dynamic environment,” said Paulo Cheong, Vice President of Human Resources of Sands China Ltd. “Through this series, our objective is to elevate the overall service quality within Macao’s retail industry in support of the moderate economic diversification of Macao.”
Representatives from Sands China, MGTO, and the Macao Consumer Council officiate at the opening ceremony of the Quality Retail Service seminar series Wednesday at The Londoner Macao.
Cheng Wai Tong, Acting Director of the Macao Government Tourism Office, added, “Shopping constitutes a significant portion of visitors’ consumption in Macao; therefore, it is imperative that we continue to elevate the service quality within the retail industry. Through this year’s series of seminars, our goal is to equip retail professionals with progressive retail service concepts and skills to ensure that tourists experience exceptional service while shopping in Macao.”
Leong Pek San, President of the Macao SAR Government Consumer Council, said, “Integrity and high-quality service are crucial in propelling Macao to become a world centre of tourism and leisure. We anticipate that through informative lectures, we can better support the retail industry in equipping themselves and elevating their competitive edge and overall service standards.”
José Chan Rodrigues, Director General of the Macau Live Streaming Association, delivers the first seminar in the Quality Retail Service seminar series on the theme of new media marketing Wednesday at The Londoner Macao.
José Chan Rodrigues, Director General of the Macau Live Streaming Association, delivers the first seminar in the Quality Retail Service seminar series on the theme of new media marketing Wednesday at The Londoner Macao.
The first seminar in the series, delivered by José Chan Rodrigues, Director General of the Macau Live Streaming Association, focused on new media marketing and how to use online tools to build a personal brand, connect with customers, and drive online and offline business.
The Quality Retail Service seminar series is offered by Sands China via its Sands Retail Academy, which has trained over 12,000 retail practitioners in Macao to date, enhancing overall service quality and work effectiveness in the tourism sector.
