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BUILDING A CITY OF SPORTS

Over the years, the company has sponsored and organised a wide range of sports events and invited international sports personalities to participate in events such as tennis and basketball exhibition matches and training camps, boxing title fights, golf workshops, and others, encouraging the general public to exercise and attracting foreign tourists and athletes to experience Macao.

Guilherme Rego

Sands China has been supporting the annual Macao International 10K, fully supporting and promoting the integrated development of sports tourism in Macao. The 10K was first held in Macao in 2021, with Sands China title-sponsoring the event each year. This year’s race saw an overwhelming response with nearly 10,000 runners from 48 countries and regions joining either the 10K race or the Fun Run.

Sands China was also a major sponsor of last year’s 70th anniversary Macau Grand Prix, in a bid to facilitate a group of competent young racers to enter the international stage while supporting Macao’s development into a world centre of tourism and leisure. Simultaneously, the company featured several time-limited community and cultural tourism events.

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Generalist media, focusing on the relationship between Portuguese-speaking countries and China.

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