The first three months of 2023 brought mixed results to Netflix, which this third fair presented its quarterly results. The company disappointed the investors to add fewer new recruits than expected: 1.75 million against the 2.3 million that were expected. The recipes were also slightly below expectations (8.16 thousand million compared to the 8.18 thousand reported).
Not the same, the service showed resilience considering the highs and lows of the last two quarters. Wall Street reacted in line: firstly, it hit the years for the boy, due to the results below expectations, more progressively as the price recovered, especially due to two strong messages that the leadership shared after the results were released.
At first it was that a bet on a cheaper version supported by advertisements passed from doubt to bem-succeeded. Na carta aos investores, a empresa deu conta disso mismo.
“We are satisfied with the current performance and the trajectory of the economy of advertising by member”, he indicated. The metric that Netflix uses to evaluate performance, ARM – the streaming receipt divided by the average number of paid subscriptions divided by the number of months, not the period – indicates that the ads are going to have good results. “In the US, for example, our advertising plans have a better total ARM than the standard plan,” he revealed to the company.
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