Meta will change Facebook’s algorithm to prioritize content of interest based on popularity and topic, thus replacing content posted by other users’ “friends” list, according to online portal The Verge. But the news doesn’t stop there: part of the company’s strategic plan also involves unifying the social network and its current messaging application, Messenger.
The purpose of these changes is to offer features similar to Tiktok and, in this way, to face it. The information comes after the aforementioned medium had access to an internal communication in which Tom Alison, responsible for Facebook, details the strategic lines determined by the company. Speaking to the publication, Alison also acknowledged that the company has taken into account TikTok’s strategies to implement changes in the company and replicate the competitor’s experiences, such as the ‘For you’ tab.
According to The Verge, these plans may be related to the numbers of both social networks. Sensor Tower estimates indicate that last year TikTok recorded downloads 20% higher than Facebook and 21% higher than Instagram. For these changes, Meta plans to focus on four long-term strategic pillars: finding, enjoying and creating interesting content, strengthening business relationships, creating different types of communities and taking advantage of economic opportunities.
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