Under the pandemic, the global tourism industry suffered a severe hit, as well as Macau tourism industry, which relies heavily on tourists. Macau government has introduced a local tourism subsidy scheme to subsidize travel agencies, tour guides and hotels. These series of plans attract local residents to engage in touristic activities. Also, some of the hotels in Macau also launch discounts to attract local residents, can this survive during the pandemic?
Recently, every weekend, many people post on their social media ,checking in hotel rooms, hotel swimming pools, and restaurants. These activities substitute travelling in this period that people can’t leave Macau. Indeed, Macau, as a world tourism and leisure center, has good qualily tourist facilities. Now, under this pandemic, hotels offer discounts to the public. This practice can add points to the brand image and lead to the increase of income.
Unfortunately, there are some bad news from some of the gaming companies. First, someone made an online booking, paying a very low price successfully, but the hotel decided not to allow him to stay. Some guests were asked to leave after checking in. Although the company apologized and made remedial measures afterwards, it was too late. There are many criticizing online. In addition, it is also reported that some immigrant employees hired by gaming companies have not been compensated after being injured during the performances, and they have no medical support after the contract expires.
The public relations teams of the gaming companies performed well in the past, establishing a good brand image. In fact, people must make mistake. After an error occurs in an enterprise, it is important to maintain its image. After all, the tolerance of the people in Macao is relatively high.
