Macau’s casino operators, who have always followed the traditional propaganda route, are not calm anymore.
The mainland’s “618” Sale Festival started to make a splash as early as two weeks ago. Sands Macao and MGM China are all following up with their own mid-year sale carnivals this year. Boss of both operators are all to make a special appearance in it’s Fliggy flagship store (Alibaba-based online travel platform) via live stream online. The live stream coincides with the finale of the 618 (18 June) Shopping Festival spearheaded by major retail platforms such as Taobao and JD.com.
Macau’s five-star hotel occupancy rate dropped to just 6.6% in April after Guangdong province imposed mandatory quarantine on Macau arrivals. Macau’s pillar industries have been hit hard. Now maybe is the right time for local gaming operators to break the shackles and find new ways to promote themselves.
And as we now look at mainland China. All the manufacturers, merchants and dealers who decide to participate in the 618 online Sale Festival should really intend to offer enough discount. In the past, discounts might be offered only to match the mission, however, during the pandemic, everyone will be genuine and serious.
And once the dust settled, we can see how the economy really is now.
If the consumption level is stable, everyone can relief, indicating that there is a rescue. But, if the level is still not up, then it’s over, people really has no money, no work, no income.
“If you see that the Numbers are not good this time, I suggest you streamline your cash flow because everyone may really not have so much left in their hands.” Someone on the Internet joked.
